It’s 2017, and marketers have woken up to a customer-first world. The days of the captive advertising audience are over — consumers control the market, and it’s our job as industry leaders to transform our strategies to meet their needs. We’ve all heard the phrase “customer-first marketing,” but what does it really mean for marketers, now and in the future?

Join the conversation with two leading industry figures, Seth Besmertnik and Lee Odden, as they dive into how businesses can transform their organizational mindset to win in the customer-first era. By the end of this talk, you’ll better understand how to:

• Reimagine the customer experience to provide true value at every stage of the buyer’s journey
• Adapt your entire strategy to focus on customer experience over conversion rates (and drive major growth in the process)
• Capitalize on a budding paradigm shift and discover how brands are winning with customer-first marketing