Content Gap Analysis: How to use customer intent to drive content strategy [Webinar]

CONTENT GAP ANALYSIS:
How to use customer intent to drive content strategy

Webinar: Thursday, December 3
2:00PM EST | 11:00AM PST

To register for this event, please provide the following information:

First Name:

Last Name:

Work Email:

Company Name:

Job Title:

Phone Number:

SFDC Campaign ID - Original:

SFDC Campaign ID - Current:

utm_medium:

Connecting the consumer with the right content experience, at the right time, at each stage of the path to purchase is no easy task.

Speakers:

Larissa Livingston
Digital Marketing Manager

Mike Grehan
CMO & Managing Director

Ryan Pitcheralle
VP, Digital Center of Excellence

Joe Taylor
Manager of Customer Success

Let us show you how Acronym leverages Conductor’s Content Mapping Solution to develop content around user intent for one of Scotts’ brands as a model. By creating buyer personas and utilizing a simple, yet scalable framework, a multi touch-point, content mapping strategy identifies opportunities for the new “experience economy” of 2016 and beyond.

In this webinar, you will learn how to:

Create buyer personas related to intent-based digital marketing
Develop content experiences around intent for the various stages on the path to purchase
Determine what KPIs to implement for each stage
Utilize Conductor's content mapping feature to identify opportunities as well as content gaps
Track and trend content performance reporting over time to see where content satisfies the information need, and where it may be missing the mark altogether

Conductor and Acronym are proud to be SEMPO corporate sponsors.

Privacy | Terms of Use